Twinkleboost CIC

Twinkleboost are a multi-award winning social enterprise run by paediatric speech and language therapists that support children’s communication development through fairy tale themed classes. Having worked with sister company The Therapeutic Forest, we were commissioned to create print marketing materials that would build awareness of their classes to parents throughout the UK.

Twinkleboost host a wide range of award-winning communication classes and parties online and in venues. Venues spread right across the North/West, South East, Yorkshire/Humber. The classes support baby and child’s early communication skills through powerful evidence based strategies. The brief was to create print marketing materials that would appeal to parents with babies and children of up to five years of age who need help with developing their communication skills.

The Twinkleboost logo was already well recognised so we looked at evolving the primary colour palette and creating a second palette that consisted of bright tones. Using blocks of bright colour and line patterns, this was a fun way to depict a friendly learning environment. Therefore allowing us to capture Twinkleboost’s authenticity and brand values. We incorporated the blocks of bright colours to all marketing materials, specifically utilised to engage with the audience.

We moved onto looking at the typography and decided to keep it clean. Using an easy reading sans serif that paired well with a playful handwritten typeface. The handwritten chalk-duster style typeface especially tying in with the education theme. Both typefaces lends itself to all print and digital touch points. Particular attention was taken to select specific stock images where required. The majority of images been provided from live classes. The photography from live classes depicts the various activities the children enjoy, thriving in an educational environment. Careful consideration was taken to choose the appropriate paper stock for the printed materials. Additionally looking to make sure that the stock reflected Twinkleboost’s overall educational values.