Blue Bricks Magazine

Blue Bricks is a membership for property professionals. Dedicated to arming you with knowledge and the network you need to take your property portfolio to the next level. Part of the membership is the magazine that keeps your finger on the pulse of the property market. Packed full of inspiration, information, market analysis and advanced advice sections.

The magazine is designed for the professional in mind, kicking off the project with a deep dive into the property industry. Each issue is packed full of case studies, strategies and insider secrets from some of the best know names in the industry. We looked at how we could best fit all this valuable content into a bi-monthly 36 page magazine.

We started by looking at the typography first, choosing a bold sans serif font for the headings. Strategically choosing a slab serif for the body copy that would give the copy a block like look. Giving a nod to the property industry while still appealing to business professionals.

The colour palette is made up of complementary hues, selecting dark blue, light blue and mustard yellow. Setting the main headings in mustard yellow against a dark blue background. We based the overall design of the magazine on a 12 column grid. Having both two and three text columns, this allowed us to create a variation in layouts for each issue.

Once the design of the magazine was finalised, we were tasked with creating promotional marketing materials. Consisting of double-sided flyers and advertisements, the brief was to attract new clients to sign up to the membership. With the emphasis particularly being on how much value you can receive by signing up.