SugaVida

Organic SugaVida is 100% pure nectar from the South–Indian Palmyra Tree. Containing over 15 vitamins and minerals with a granted patent for blood sugar regulation and inflammation.

Using the world’s oldest healing system, SugaVida have developed a range of Great Taste Award winning turmeric superblend drinks that provide natural relief from everyday symptoms such as sugar dependence, indigestion, poor blood circulation and low energy.

SugaVida produce products that include Palmyra Blossom Nectar, Turmeric Superblends and the Ayurvedic Digestif Mix. Ingredients with powerful healing benefits that aid circulation, heart health and immunity. We were approached to create brochures, flyer and leaflet design along with digital assets for them. Looking to reach a wider audience of people looking for products with heath benefits. We kicked the project off by researching the wide range of health products on the market. Looking specifically at the branding for their direct competitors and in particularly the wide range of health food supplements available.

The aim was to take SugaVida’s current brand identity and set them apart from their competitors. We started the design process by taking at look at parts of the identity that was currently in place. The market research that we did found that the logo was well recognised within the health and wellbeing sector.

The current colour palette was built of bright eye-catching tones of orange, green and purple. The colours were currently used across their packaging and marketing materials. Once we had decided to keep the bright colour palette, we looked into the typography. Particularly choosing a new easy reading sans serif that would read well and would complement the logo. We looked at ways we could incorporate the health benefits that drinking SugaVida’s turmeric latte’s can give you into the brand identity.

We incorporated illustrations of ingredients such as leaves from the South–Indian Palmyra tree and cinnamon sticks. Using the illustrations on brochures, flyer and leaflet design along with digital assets. Therefore giving SugaVida’s products an overall distinct new look that would appeal to a much wider audience.