Look book design for socially conscious swimwear brand
BeachSeventySix
BeachSeventySix are a socially conscious sustainable swimwear brand that are committed to the environmental cause. Sourcing sustainable fabrics for their products & packaging and only using factories that uphold workers’ rights. They focus on being inclusive through the design of their products and using real women in their advertising campaigns.
We were approached by BeachSeventySix to design a look book for their upcoming collection of socially conscious sustainable swimwear. They wanted to showcase their new collection using a very visual design style.
Designing a visually stunning look book
The brief stated that they wanted a layout that would showcase their collection using large imagery and the use of a modern typeface. We kicked the project off by having an in-depth look at the brand, specifically looking at their website, where their collection is stocked and the age group the brand appeals to.
From that initial research we could start to look at some page layouts and the type of typography we could use. This would give us an idea of what the visual design of the look book would look like.
“James did a great job on the brand Look Book, understood the vision and design needed. Very professional.”
GRACE – BEACH SEVENTYSIX
We started looking at various designs for the layout, using photography provided by BeachSeventySix. The shoot had previously taken place out in Dubai, using everyday women to model their range. With a wide range of great photos for each product to choose from, we were able to build a page layout around them.
Selecting a modern typeface that would pair well with beautiful photography
We chose a beautiful modern sans-serif typeface for the typography. Choosing the typeface for great readability, running the product name and description vertically down the page. We decided to keep the use of colour down to a minimum, keeping the focus on the product imagery.
We are a graphic design studio based in Huddersfield, West Yorkshire that specialises in visual design. Please feel free to get in touch via our contact page. We’d love to hear about your business and are always happy to help.
Project services
Graphic Design
Print Design
Look Book Design
Related projects
Mahi Naturals
Creative design for a wide range of beauty brands
Beverley Edmondson
Marketing materials for a leading mother of the bride supplier in Surrey
If you like what you see let’s work together.